Effective Promotion of Good Hygiene Practices Key Lessons from the Learning Event organized by WaterAid Australia, Melbourne on 9 June, 2010
Posted by Ian Cunningham to Water, Sanitation And Hygiene, 17th June 2010
On Wednesday 9 June 2010, 45 practitioners and researchers on hygiene behaviour change met to share
and discuss the lessons from 11 case studies and two keynote papers on the effective promotion of good
hygiene practices.
To analyze hygiene promotion (HP) programs, a simple theoretical model was used: FOAMS (adapted from
Devine, 2010): F: Focus practices and focus groups; O: Opportunities to practice the behavior, e.g. soap
and water available, gender relations allow practice; A: Ability to practice, e.g. have money, equipment,
time, required skills; M: Motivation to practice, e.g., cleaner environment, be modern, be like others, better
life for children, readiness to try new things, cost savings; S: Sustainability of behavior change. This pdf includes
some of the main lessons emerging from the day.
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