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Marketing & Fundraising Discussions

Simply KILLER grant writing techniques

Posted by Annie Wormald to Marketing & Fundraising, 20th July at 1:22 PM


  • Explain the problem, issue or opportunity;

            Communicate how "we" together can solve the problem;

  • Detail consequences of not acting;
    • Present specifically how the reader can be involved;
    • Write in conversational style ... engage the reader from one person to another;
    • Quantify your mission into clear, understandable dollar amounts ... the "offer";

            Repeat your offer throughout;

  • Focus less on the organization and how it accomplishes its work and more on the impact of the work itself.
    • Eliminate "tion" words and concentrate on saving and changing lives;
    • Speak to the reader as one who you know shares your values and passion for the cause;
    • Create a sense of urgency through your writing; this will help your letter become more persuasive;
    • Craft your words in readable sentences by providing a good portion of white space, varying length of paragraphs and using bold and underlining to emphasize powerful statements.
    • Use handwritten comments in the margins to highlight specific thoughts and ideas.
    • Include a P.S. that persuades your reader to take action or entices them to read the letter.


Posted 1 Year ago by Dieu Anh Nguyen

Could u please send me a sample letter ro referecing. I would like to learn this techniques
Thanks a lot

Posted 5 Months ago by Katie Blundy

Another tip - read the selection criteria, spend time researching grants that are the right 'fit'. The more closely the project aligns with the selection criteria, the better!



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